THE BLOG.
Category: Branding

Content is King

POSTED: 18 Jan 2012  |  Branding, Copywriting, Design, Messaging, Strategy  |  No Comments

A client said to me recently; “The design looks great, but what are you trying to communicate?” “Where’s the message in your design?” “Did you use this flash here for a reason, or is it just design for design...

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What makes a brand

POSTED: 18 Jan 2012  |  Branding, Design  |  No Comments

All to often we get asked to design a new brand, what clients often really mean is a brand identity, or a cor...

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Free Graphic Design here!

POSTED: 17 Oct 2011  |  Branding, Design  |  No Comments

‘Free-design-pitching’. That phrase that makes my spine tingle. It's an age old topic and one that has ran for years. In an ideal world clients would never request it for a number of reasons. But ye...

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Brand consistency isn’t boring, it’s essential.

POSTED: 06 Sep 2011  |  Branding, Design  |  1 Comment

Did you know since 1998, Google has used over 1,000 variations of their logo! I personally find Googles branding a refreshing change to most corporate branding, or even some consumer branding. Just c...

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