As a leading provider of trade professionals to the Bristol and surrounding counties, Find Me A Trades Person.co.uk were looking to create a brand and website to cement their position and provide a platform for expansion.
The new website would need to be easier to search and find a qualified, tried and tested local trade professional, whilst SEO and administration of the system needed to be improved upon so the company could focus more on business development and less time administering the website.
Design Pro created a striking new brand identity, based on a series of trade characters which we crafted ourselves to help engage customers and make the brand more memorable.
We then implemented the brand into a website design built on a user-friendly CMS system, Wordpress. The CMS was perfect for this project and allowed the client to use this already familiar blogging platform, along with additional custom functionality to manage the trade categories and listings, customer reviews and enquiries, using one user-friendly administration area.
Whilst aesthetics and user-ability were paramount, the site was optimised for search engines, as we created landing pages for every single search term that related to a trade description, to maximise their search rank position.
With a unique brand identity, FMATP are now well positioned to create additional marketing pieces using the new character set as a basis for development. The investment in the brand will improve consistency and allow them to create more cost effective literature and other tools to promote the business.
With a striking new website that is easier to use, more informative and highly visible to search engines - coupled with an admin area that saves the company hours of time administering the site - FMATP is now well positioned to grow their market share as they look to expand into new areas.
Design Pro provided ideas and solutions to my expanding business. I was particularly impressed with their aptitude to provide ideas and suggestions that really made me think about my business. The new website has given me the confidence to communicate much more effectively with my customers in a more user friendly way. Mark and his team took on board my business and really took the time to understand my market, which I believe is reflected in the brand design. I would not hesitate to recommend Design Pro to anyone looking for help building their brand.
Alison Wilmot, Managing Director
Find Me A Trades Person.co.uk
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