Design Pro gives us more than a creative input, it also adds state of the art technology to steer our business in directions we had not even considered.
BRANDING & LOGO DESIGN, BRISTOL
In an ever more competitive and crowded market, having a strong and distinct brand is paramount if you want to compete on a level playing field with your competitors. As a Bristol based design agency, we work hard with clients to fully understand their business, so we can create strong functional brands that are right for you and your target markets.
A great brand is all about consistency. It goes way beyond the logo and colour palette. It’s part of everything you say and do. We are experts in helping companies define who they are, so they can portray a consistent tone of voice to their target markets.
BRAND GUIDELINES
Building a brand on solid foundations is paramount. Once a brand is defined we are able to create style guides so that the brand never gets diluted – this goes far deeper than just corporate identity specifications, it covers everything from defining the style of photography to the tone of voice to set. We don’t believe a brand should stand still or be restrictive though – a great brand should allow diversity and flexibility, as we recognise that businesses evolve and so do their environments. Producing a style guide simply defines the core principles and can be hugely beneficial to ongoing design implementation – it speeds up the design process, with each design piece requiring progressively less discussion as the main assets have already been defined and agreed on during the brand development process.
TONE OF VOICE
Your brand should be carried through to everything, even the manner in which your receptionist answers the phone. Defining a brand should start with people, only then can you create something that is true to your company’s beliefs. We can help you define your core messages so that everything your staff say and do are consistent with the proposals and sales literature you send out. For a truly consistent company tone of voice that helps define your brand then contact us…
PHOTOGRAPHY & ILLUSTRATION
Creating a good image library which complements your brand reinforces your image and improves the recognition of your brand. We can assist with the art-direction of photo-shoots or produce unique illustrations like cartoon characters, or certain shapes and patterns that illustrate your services clearly for a truly unique style. For those projects that need a more budget conscious approach, we can also source stock photography from many different libraries. As part of our digital offering we can develop asset management systems to catalogue all your assets so your whole organisation and your suppliers have remote access anytime, anywhere.
Contact us to find out how we could create a stand out brand for your business…
