BRISTOL MARBLE & GRANTITE CO. LTD.
BRANDING, WEBSITE AND ADVERTISING.

    Following the success of the miniQ project for the Zanatti Group, we were asked to update Bristol Marble & Granite Co. The old branding and website was looking very dated and did not correctly portray the beauty of the stone and the heritage of the company.

    The new website needed to be aspirational and sell the dream that including solid stone work surfaces in your kitchen refurbishment project was a desirable addition to the dream kitchen.

    We also needed to convey unique selling points, such as the size and diversity of their stock, and the fact that customers can browse and select from full size slabs of stone, rather the more traditional 4" sample that the majority of kitchen companies provide.

    We approached this project from a very conceptual angle, taking into consideration that advertising in home magazines could play an integral part in brand awareness.

    The tag line 'choose a natural masterpiece' was used to portray solid stone in an aspirational light and draw analogies with an art gallery masterpiece through the supporting imagery we created.

    The aim was to make consumers think of marble in the same way as art, in that stone can be completely original from the depths of the earth, or manufactured into any custom shape of style that suits the individuals taste.

    Following our work, Bristol Marble & Granite now have a distinct corporate identity, website and advertising style that will enable the business to communicate effectively.

    The new website enables customers to clearly see a snap-shot of the ranges on offer, or view a video of the showroom, yard and manufacturing facilities that they can visit and select their stone of choice from.

    The website and video now brings the offering to life and will encourage more people to consider this way of selecting stone when fitting a new kitchen or bathroom.

    We selected Design Pro as our web designers because they have fresh ideas and always give us one hundred percent attention. We feel they listen to our requests and work with us to achieve our aims.

    Design Pro have just completed the new Bristol Marble & Granite Co. web site which we are delighted with.

    Mary Ford
    Zanetti & Company Ltd

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