CENTRELINE AIR CHARTER.
AUTOMATED EMAIL MARKETING SYSTEM.

    We've worked with Centreline Air Charter and it's Sister company BFC for over four years.

    They contacted us to see if there were alternative ways to keep in-touch with their customers and inform them of private jet schedules.

    They wanted to save money where they previously spent budgets on mail-merges and postage. They also wanted to reduce internal administration time for future marketing activities.

    We developed a cost effective solution, building on the existing Content Management System (CMS) that we had implemented when we built the website a few years earlier.

    The system automates the sending of weekly emails, notifying both brokers and end-users of the empty leg schedules.

    The flight information originates from a third party system and is then pulled into our system and converted into a graphical e-mail template. it is then broadcast as an automated email once a week to end users, and daily to brokers.

    The client can also manually send specific flight promotions from our administration area to the various distribution lists if they want to promote a specific flight.

    Our system has transformed the way Centreline administered this task. The system saves them both administration time and money on their previous inefficient printing and postage methods.

    The automated emails provide their customers, who consist mainly of successful business men and women, with greater flexibility and awareness of flight schedules.

    Centreline have subsequently sold many additional flights which normally would have flown back from a destination empty. Our solution has ultimately provided an outstanding return on investment to the tune of 3,000% in 6 months.

    Design Pro has spent time really understanding our business product, targets and budgets. Both creatively and technically we have managed to use our digital presence to add both efficiency and positive differentiation from our competitors.

    Design Pro gives us more than a creative input, it also adds state of the art technology to steer our business in directions we had not even considered.

    Phil Brockwell
    Managing Director, Centreline Air Charter

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